{"id":4633,"date":"2021-03-19T16:04:26","date_gmt":"2021-03-19T16:04:26","guid":{"rendered":"https:\/\/www.shindig-magazine.com\/?p=4633"},"modified":"2021-03-21T13:55:47","modified_gmt":"2021-03-21T13:55:47","slug":"gruff-rhys-announces-new-album-with-single-loan-your-loneliness","status":"publish","type":"post","link":"https:\/\/shindig-magazine.com\/?p=4633","title":{"rendered":"Gruff Rhys announces new album with single &#8216;Loan Your Loneliness&#8217;"},"content":{"rendered":"<div><strong><span lang=\"EN-US\">GRUFF RHYS is releasing his new album <em>Seeking New Gods<\/em> through Rough Trade Records on 21st May 2021, this will be <span class=\"il\">Gruff<\/span>\u2019s seventh solo album and the first track released is &#8216;Loan Your Loneliness&#8217; and you can watch the video right here with <i>Shindig! <\/i>Magazine.<\/span><\/strong><u><\/u><\/div>\n<div>\n<hr \/>\n<p><iframe loading=\"lazy\" title=\"Gruff Rhys - Loan Your Loneliness (Official Video)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/nr3HnNMS1Cw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span lang=\"EN-US\"> <span class=\"il\">Gruff<\/span>\u00a0on the video: &#8220;The monochrome has made it look much sharper and stylish (for want of a better word \u2013 I don\u2019t think I know what style is!!) like a Japanese \u201960s pop show or something!<br \/>\n<\/span><\/p>\n<p><span lang=\"EN-US\">&#8220;We added a layer of cloud to add some spot colour and to integrate the album sleeve aesthetic to the video. The colour was always stronger at the very end \u2013 I don\u2019t particularly like the brown slippery dinosaurs but love the mammoths and northern lights&#8230;. so we bought it back to colour by the end \u2013<\/span><span lang=\"EN-US\">\u00a0the narrative being that a soloing guitarist accidentally invented colour TV with sheer exuberance<\/span><span lang=\"EN-US\">&#8220;<\/span><\/p>\n<\/div>\n<div><span lang=\"EN-US\"><em>Seeking New Gods<\/em> was recorded following a US tour with his band and mixed in LA with superstar producer Mario C (Beastie Boys). The typically beautiful art direction is by long-time collaborator Mark James and the record will feature a Mountain Die Cut envelope-style sleeve, numbered Belly band, two colour Splatter Vinyl, Flexi Disc and a 10\u201d signed print. The standard LP edition is equally appetising, featuring the same Mountain Die Cut envelope-style sleeve, Belly band, and dark green vinyl. The CD will be housed within a digipack.<\/span><u><\/u><u><\/u><\/div>\n<div><span lang=\"EN-US\"><u><\/u>\u00a0<u><\/u><\/span><\/div>\n<div><span lang=\"EN-US\">The album concept was originally driven to be the biography of a mountain, Mount Paektu (an East Asian active volcano). However, as\u00a0<span class=\"il\">Gruff<\/span>\u2019s writing began to reflect on the inhuman timescale of a peak\u2019s existence and the intimate features that bring it to mythological life, both the songs and the mountain became more and more personal.\u00a0 \u00a0<\/span><u><\/u><u><\/u><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4634\" src=\"https:\/\/www.shindig-magazine.com\/wp-content\/uploads\/2021\/03\/GR-ALbum.jpg\" alt=\"\" width=\"600\" height=\"600\" srcset=\"https:\/\/shindig-magazine.com\/wp-content\/uploads\/2021\/03\/GR-ALbum.jpg 600w, https:\/\/shindig-magazine.com\/wp-content\/uploads\/2021\/03\/GR-ALbum-300x300.jpg 300w, https:\/\/shindig-magazine.com\/wp-content\/uploads\/2021\/03\/GR-ALbum-150x150.jpg 150w, https:\/\/shindig-magazine.com\/wp-content\/uploads\/2021\/03\/GR-ALbum-24x24.jpg 24w, https:\/\/shindig-magazine.com\/wp-content\/uploads\/2021\/03\/GR-ALbum-48x48.jpg 48w, https:\/\/shindig-magazine.com\/wp-content\/uploads\/2021\/03\/GR-ALbum-96x96.jpg 96w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/div>\n<div><span lang=\"EN-US\">\u00a0<\/span><u><\/u><u><\/u><\/div>\n<div><span lang=\"EN-US\"><span class=\"il\">Gruff<\/span>\u00a0on the album: \u201cThe album is about people and the civilisations, and the spaces people inhabit over periods of time. How people come and go but the geology sticks around and changes more slowly. I think it\u2019s about memory and time,\u201d he suggests of <i>Seeking New Gods<\/i>\u2019 meaning. \u201cIt\u2019s still a biography of a mountain, but now it\u2019s a Mount Paektu of the mind. You won\u2019t learn much about the real mountain from listening to this record but you will feel something, hopefully.\u201d \u2013\u00a0<span class=\"il\">Gruff<\/span>\u00a0Rhys<\/span><u><\/u><\/div>\n<div><\/div>\n<div><span lang=\"EN-US\">Part of\u00a0<span class=\"il\">Gruff<\/span>\u2019s creative remit has always been about pushing the boundaries of how music presented and performed, starting with the quadrophonic sound system tours as part of Super Furry Animals. For this record,\u00a0<span class=\"il\">Gruff<\/span>\u00a0has partnered with the BBC\u2019s R&amp;D department to make use of their Audio Orchestrator technology to create an at-home, multi-device immersive listening experience for fans. It will be the first time the BBC has offered this technology for use with an album. Full details including fan listening events will be announced soon.\u00a0<\/span><u><\/u><u><\/u><\/div>\n<div><span lang=\"EN-US\">\u00a0<\/span><\/div>\n<div><span lang=\"EN-US\">Album Pre-Order Link:\u00a0<\/span><span lang=\"EN-US\"><a href=\"https:\/\/gruffrhys.ffm.to\/seekingnewgods\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/gruffrhys.ffm.to\/seekingnewgods&amp;source=gmail&amp;ust=1616255332731000&amp;usg=AFQjCNGfMEyoBnb73zd3FMxOIaQ88Szb-g\">https:\/\/gruffrhys.ffm.<wbr \/>to\/seekingnewgods<\/a><\/span><\/div>\n<span class=\"synved-social-container synved-social-container-share\"><a class=\"synved-social-button synved-social-button-share synved-social-size-24 synved-social-resolution-single synved-social-provider-facebook nolightbox\" data-provider=\"facebook\" target=\"_blank\" rel=\"nofollow\" title=\"Share on Facebook\" href=\"http:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fshindig-magazine.com%2Findex.php%3Frest_route%3D%252Fwp%252Fv2%252Fposts%252F4633&#038;t=Gruff%20Rhys%20announces%20new%20album%20with%20single%20%E2%80%98Loan%20Your%20Loneliness%E2%80%99&#038;s=100&#038;p&#091;url&#093;=https%3A%2F%2Fshindig-magazine.com%2Findex.php%3Frest_route%3D%252Fwp%252Fv2%252Fposts%252F4633&#038;p&#091;images&#093;&#091;0&#093;=https%3A%2F%2Fshindig-magazine.com%2Fwp-content%2Fuploads%2F2021%2F03%2F1.png&#038;p&#091;title&#093;=Gruff%20Rhys%20announces%20new%20album%20with%20single%20%E2%80%98Loan%20Your%20Loneliness%E2%80%99\" style=\"font-size: 0px;width:24px;height:24px;margin:0;margin-bottom:5px;margin-right:5px\"><img loading=\"lazy\" decoding=\"async\" alt=\"Facebook\" title=\"Share on Facebook\" class=\"synved-share-image synved-social-image synved-social-image-share\" width=\"24\" height=\"24\" style=\"display: inline;width:24px;height:24px;margin: 0;padding: 0;border: none;box-shadow: none\" src=\"https:\/\/shindig-magazine.com\/wp-content\/plugins\/social-media-feather\/synved-social\/image\/social\/regular\/48x48\/facebook.png\" \/><\/a><a class=\"synved-social-button synved-social-button-share synved-social-size-24 synved-social-resolution-single synved-social-provider-twitter nolightbox\" data-provider=\"twitter\" target=\"_blank\" rel=\"nofollow\" title=\"Share on Twitter\" href=\"http:\/\/twitter.com\/share?url=https%3A%2F%2Fshindig-magazine.com%2Findex.php%3Frest_route%3D%252Fwp%252Fv2%252Fposts%252F4633&#038;text=New%20post%20on%20our%20site\" style=\"font-size: 0px;width:24px;height:24px;margin:0;margin-bottom:5px;margin-right:5px\"><img loading=\"lazy\" decoding=\"async\" alt=\"twitter\" title=\"Share on Twitter\" class=\"synved-share-image synved-social-image synved-social-image-share\" width=\"24\" height=\"24\" style=\"display: inline;width:24px;height:24px;margin: 0;padding: 0;border: none;box-shadow: none\" src=\"https:\/\/shindig-magazine.com\/wp-content\/plugins\/social-media-feather\/synved-social\/image\/social\/regular\/48x48\/twitter.png\" \/><\/a><a class=\"synved-social-button synved-social-button-share synved-social-size-24 synved-social-resolution-single synved-social-provider-mail nolightbox\" data-provider=\"mail\" rel=\"nofollow\" title=\"Share by email\" href=\"mailto:?subject=Gruff%20Rhys%20announces%20new%20album%20with%20single%20%E2%80%98Loan%20Your%20Loneliness%E2%80%99&#038;body=New%20post%20on%20our%20site:%20https%3A%2F%2Fshindig-magazine.com%2Findex.php%3Frest_route%3D%252Fwp%252Fv2%252Fposts%252F4633\" style=\"font-size: 0px;width:24px;height:24px;margin:0;margin-bottom:5px;margin-right:5px\"><img loading=\"lazy\" decoding=\"async\" alt=\"mail\" title=\"Share by email\" class=\"synved-share-image synved-social-image synved-social-image-share\" width=\"24\" height=\"24\" style=\"display: inline;width:24px;height:24px;margin: 0;padding: 0;border: none;box-shadow: none\" src=\"https:\/\/shindig-magazine.com\/wp-content\/plugins\/social-media-feather\/synved-social\/image\/social\/regular\/48x48\/mail.png\" \/><\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>GRUFF RHYS is releasing his new album Seeking New Gods through Rough Trade Records on 21st May 2021, this will be Gruff\u2019s seventh solo album and the first track released is &#8216;Loan Your Loneliness&#8217; and you can watch the video right here with Shindig! Magazine. Gruff\u00a0on the video: &#8220;The monochrome has made it look much [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[7],"tags":[487,103],"class_list":["post-4633","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-music-videos","tag-gruff-rhys","tag-rough-trade","post_format-post-format-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/shindig-magazine.com\/index.php?rest_route=\/wp\/v2\/posts\/4633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shindig-magazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shindig-magazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shindig-magazine.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/shindig-magazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4633"}],"version-history":[{"count":-2,"href":"https:\/\/shindig-magazine.com\/index.php?rest_route=\/wp\/v2\/posts\/4633\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shindig-magazine.com\/index.php?rest_route=\/wp\/v2\/media\/4635"}],"wp:attachment":[{"href":"https:\/\/shindig-magazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shindig-magazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shindig-magazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}