{"id":4789,"date":"2021-05-18T10:00:36","date_gmt":"2021-05-18T09:00:36","guid":{"rendered":"https:\/\/www.shindig-magazine.com\/?p=4789"},"modified":"2021-05-17T15:54:17","modified_gmt":"2021-05-17T14:54:17","slug":"gruff-rhys-mausoleum-of-my-former-self-official-video-premiere","status":"publish","type":"post","link":"https:\/\/shindig-magazine.com\/?p=4789","title":{"rendered":"Gruff Rhys&#8217; &#8216;Mausoleum Of My Former Self&#8217; (Official Video) Premiere"},"content":{"rendered":"<p><strong>Here&#8217;s the latest single drawn from\u00a0<\/strong><b>GRUFF RHYS&#8217; new album <i>Seeking New Gods<\/i>,\u00a0which will be released this Friday, 21st May<\/b><\/p>\n<hr \/>\n<p><iframe loading=\"lazy\" title=\"Gruff Rhys - Mausoleum Of My Former Self (Official Video)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/uBWtjXHjD7M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>This will be Gruff\u2019s seventh solo album. <i>Seeking New Gods <\/i>was recorded following a US tour with his band and mixed in LA with superstar producer Mario C (Beastie Boys).<\/p>\n<p>The album concept was originally driven to be the biography of a mountain, Mount Paektu (an East Asian active volcano). However, as Gruff\u2019s writing began to reflect on the inhuman timescale of a peak\u2019s existence and the intimate features that bring it to mythological life, both the songs and the mountain became more and more personal.<\/p>\n<p>Gruff on the album: \u201c[It] is about people and the civilisations, and the spaces people inhabit over periods of time. How people come and go but the geology sticks around and changes more slowly. I think it\u2019s about memory and time,\u201d he suggests of <i>Seeking New Gods\u2019 <\/i>meaning. \u201cIt\u2019s still a biography of a mountain, but now it\u2019s a Mount Paektu of the mind. You won\u2019t learn much about the real mountain from listening to this record but you will feel something, hopefully.\u201d- Gruff Rhys<\/p>\n<p>Part of Gruff\u2019s creative remit has always been about pushing the boundaries of how music presented and performed, starting with the quadrophonic sound system tours as part of Super Furry Animals. For this record, Gruff has partnered with the BBC\u2019s R&amp;D department to make use of their Audio Orchestrator technology to create an at-home, multi-device immersive listening experience for fans. It will be the first time the BBC has offered this technology for use with an album. Full details including fan listening events will be announced soon.<\/p>\n<p>Pre-Order album <a href=\"https:\/\/gruffrhys.ffm.to\/seekingnewgods\">here<\/a><\/p>\n<span class=\"synved-social-container synved-social-container-share\"><a class=\"synved-social-button synved-social-button-share synved-social-size-24 synved-social-resolution-single synved-social-provider-facebook nolightbox\" data-provider=\"facebook\" target=\"_blank\" rel=\"nofollow\" title=\"Share on Facebook\" href=\"http:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fshindig-magazine.com%2Findex.php%3Frest_route%3D%252Fwp%252Fv2%252Fposts%252F4789&amp;t=Gruff%20Rhys%E2%80%99%20%E2%80%98Mausoleum%20Of%20My%20Former%20Self%E2%80%99%20%28Official%20Video%29%20Premiere&amp;s=100&amp;p[url]=https%3A%2F%2Fshindig-magazine.com%2Findex.php%3Frest_route%3D%252Fwp%252Fv2%252Fposts%252F4789&amp;p[images][0]=https%3A%2F%2Fshindig-magazine.com%2Fwp-content%2Fuploads%2F2021%2F05%2FGruffRhys_SNG_DSC_0030_300dpi-copy.png&amp;p[title]=Gruff%20Rhys%E2%80%99%20%E2%80%98Mausoleum%20Of%20My%20Former%20Self%E2%80%99%20%28Official%20Video%29%20Premiere\" style=\"font-size: 0px;width:24px;height:24px;margin:0;margin-bottom:5px;margin-right:5px\"><img loading=\"lazy\" decoding=\"async\" alt=\"Facebook\" title=\"Share on Facebook\" class=\"synved-share-image synved-social-image synved-social-image-share\" width=\"24\" height=\"24\" style=\"display: inline;width:24px;height:24px;margin: 0;padding: 0;border: none;box-shadow: none\" src=\"https:\/\/shindig-magazine.com\/wp-content\/plugins\/social-media-feather\/synved-social\/image\/social\/regular\/48x48\/facebook.png\" \/><\/a><a class=\"synved-social-button synved-social-button-share synved-social-size-24 synved-social-resolution-single synved-social-provider-twitter nolightbox\" data-provider=\"twitter\" target=\"_blank\" rel=\"nofollow\" title=\"Share on Twitter\" href=\"http:\/\/twitter.com\/share?url=https%3A%2F%2Fshindig-magazine.com%2Findex.php%3Frest_route%3D%252Fwp%252Fv2%252Fposts%252F4789&amp;text=New%20post%20on%20our%20site\" style=\"font-size: 0px;width:24px;height:24px;margin:0;margin-bottom:5px;margin-right:5px\"><img loading=\"lazy\" decoding=\"async\" alt=\"twitter\" title=\"Share on Twitter\" class=\"synved-share-image synved-social-image synved-social-image-share\" width=\"24\" height=\"24\" style=\"display: inline;width:24px;height:24px;margin: 0;padding: 0;border: none;box-shadow: none\" src=\"https:\/\/shindig-magazine.com\/wp-content\/plugins\/social-media-feather\/synved-social\/image\/social\/regular\/48x48\/twitter.png\" \/><\/a><a class=\"synved-social-button synved-social-button-share synved-social-size-24 synved-social-resolution-single synved-social-provider-mail nolightbox\" data-provider=\"mail\" rel=\"nofollow\" title=\"Share by email\" href=\"mailto:?subject=Gruff%20Rhys%E2%80%99%20%E2%80%98Mausoleum%20Of%20My%20Former%20Self%E2%80%99%20%28Official%20Video%29%20Premiere&amp;body=New%20post%20on%20our%20site:%20https%3A%2F%2Fshindig-magazine.com%2Findex.php%3Frest_route%3D%252Fwp%252Fv2%252Fposts%252F4789\" style=\"font-size: 0px;width:24px;height:24px;margin:0;margin-bottom:5px;margin-right:5px\"><img loading=\"lazy\" decoding=\"async\" alt=\"mail\" title=\"Share by email\" class=\"synved-share-image synved-social-image synved-social-image-share\" width=\"24\" height=\"24\" style=\"display: inline;width:24px;height:24px;margin: 0;padding: 0;border: none;box-shadow: none\" src=\"https:\/\/shindig-magazine.com\/wp-content\/plugins\/social-media-feather\/synved-social\/image\/social\/regular\/48x48\/mail.png\" \/><\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s the latest single drawn from\u00a0GRUFF RHYS&#8217; new album Seeking New Gods,\u00a0which will be released this Friday, 21st May This will be Gruff\u2019s seventh solo album. Seeking New Gods was recorded following a US tour with his band and mixed in LA with superstar producer Mario C (Beastie Boys). The album concept was originally driven [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[7],"tags":[487,103],"class_list":["post-4789","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-music-videos","tag-gruff-rhys","tag-rough-trade","post_format-post-format-video"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Here&#039;s the latest single drawn from GRUFF RHYS&#039; new album Seeking New Gods, which will be released this Friday, 21st May https:\/\/www.youtube.com\/watch?v=uBWtjXHjD7M This will be Gruff\u2019s seventh solo album. 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